The Orijen Group > Q Model

While there is much work being done on the impact on unconscious bias in the workplace, another potent influence needs to be factored into the design of programs aimed to increase diversity and inclusion – a factor which explains the changes in the behaviours needed to move up the corporate ladder. 

The Q Model explains those factors that influence behaviour as people strive to achieve their career aspirations. It describes four behavioural states of competence

1.     Conscious competence or IQ (Intelligence Quotient)

2.     Unconscious competence or EQ (Emotional Quotient)

3.     Conscious incompetence or PQ (Personal Quotient)

4.     Unconscious incompetence or NQ (No Clue!) 

While the model can be applied to any employee group – those from different cultures, lateral hires, graduates - it is especially relevant to women as is demonstrated in the following analysis of the conscious and unconscious competencies of women in management.

It explains why women fail to progress up the corporate ladder at the same rate as their male counterparts. 

1.   Conscious Competence or IQ

Women are consciously competent at IQ (ie their technical ability to get the job done). IQ competencies include achieving outputs, results, multi-tasking, performance and technical skills. In the first half of a career IQ gets you noticed and promoted. If you work hard….you’ll be rewarded.

2.   Unconscious Competence or EQ

 Women are unconsciously competent at their EQ (how to get the job done). EQ qualities include the ability to build and nurture relationships, collaborate, innovate, manage stakeholders and ensure ethical decision-making. These are all highly valued leadership capabilities and competencies in men, but women don’t recognise, validate or value them in themselves. Instead women take these qualities for granted because that’s ‘just who we are’. 

3.   Conscious Incompetence or PQ

Women are consciously incompetent when it comes to PQ (personal brand). Women acknowledge that they lack skills at networking, managing their work/life balance, conflict resolution, assertiveness, professional development, taking care of their own well being to name a few. But because they are aware of the ‘incompetency’ we can easily address them through coaching, workshops or training modules, and discussions of specific targeted books and articles.

4.   Unconscious Incompetence or NoQ

The NoQ (no clue) area is the area tied up with playing the game, playing the politics, lobbying, promoting yourself, increasing your personal and professional profile, exerting power/influence, asking for what you want, negotiating for yourself.

The need to address the NoQ’s acknowledges that after middle management the game has changed. Success is no longer about IQ….it is about NoQ.

Women however continue to focus on their IQ competencies – the head-down bottom-up, work, work, work. Not realising the game has changed, women fail to develop a new game plan.

However, identifying the NoQ is just the first step. 

Women in Australian organisations have a strong resistance to the NoQ qualities, describing them as showy, egotistical and lacking in depth. In fact, women who display NoQ behaviours are often criticised by both men and women colleagues as being too pushy and ambitious!

Clearly herein lies the dilemma for women – to be successful in their careers they need to do things differently, but doing it like the men doesn’t work for them or provide effective role models for the next generation of potential women leaders. 

The difference will be made by women finding an authentic leadership style and behaviours that incorporate the NoQ while at the same time maintaining their personal integrity, values and ethics.

This is what authentic leadership is about……this is what effective mentoring does.

Q Model Slide